Advisory and consulting services across a broad range
of marketing needs
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Full-funnel marketing and communications strategies based on brand growth goals. Simple frameworks and approaches. Big brands, small brands, all budget sizes.
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Step change organizational capabilities across the “3 Ps” to compete in a Digital world. People: Organizational design, role requirements, team up-skilling. Platforms: Assess Martech / Ad tech needs to drive marketing effectiveness. Process: Establish new ways of working to drive outcomes.
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How to manage and optimize advertising and media budgets based on growth objectives. Build brand portfolio communications hierarchies and develop media planning priorities
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Agency requirements, identification and selection process, scopes of work, staffing plans, and end-to-end campaign oversight.
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Develop strategy and best practices across Search and content marketing, growth marketing, eCommerce & DTC strategy, data-driven marketing, personalization, social media, influencer marketing, CRM and digital creative
Questions I help answer
1. How do we build the right marketing plan to support our brand growth objectives? Do we have the right objectives?
2. How do we effectively allocate our limited marketing and media dollars across content, search, social, commerce, and other paid media?
3. Do we have the right brand story? Is our creative working hard enough? Do we have the right creative for the channels we’re in?
4. We need to strengthen our team’s digital capabilities. How do we do it?
5. Do we have the right in-house talent and/or agency partners to do all the things we need to compete in a digital world?
6. Do we have the right sell story to convince our clients they need our products and services across the marketing & digital ecosystem?